Created in 1933 by tennis champion René Lacoste, the crocodile has become one of the most famous logos in fashion and a signature of French elegance.

Originally, René Lacoste wanted a line of clothing in which he would feel comfortable playing, while remaining sober and elegant, like the gentleman tennis player.

From fashion to perfumes, LACOSTE has remained faithful to this vision, that of natural elegance and a free attitude to live life like a magnificent sport.