Giorgio Beverly Hills 

Celebrities, exclusive perfumes and yellow and white stripes are the signatures of one of the most famous boutiques in the world, Giorgio Beverly Hills. Founded in 1961 on Rodeo Drive in the heart of Beverly Hills, this fashion boutique boldly rubs shoulders with the most prestigious brands.

Giorgo is a huge success, especially in the U.S.A., because it is sold at launch, only by mail order. It's the elitist fragrance that everyone desires.