The Lancôme brand was created in February 1935 by Armand Petitjean. Armand worked for François Coty, but left the company after his death. He notices that the world market of beauty products is controlled by 2 large American firms, and decides to create his own brand, to give a French touch to the world of care and perfume. This is how the Lancôme brand was born in 1935, and during the same year, 5 products were born: Tropiques, Tendre Nuits, Kypre, Bocages and Conquest.

In 1936, he created his first skincare line called Nutrix, moisturizing care, which nourished and smoothed the skin. It includes the Rich Repairing Cream, the Intense Lipid-Replenishing Repairing Milk and The Nutrix Royale Creamfor the body.

In 1965, it was the turn of the Absolue range to make its appearance. Known for its regenerating effects, offering products like La Crème Absolue Precious Cells, an intense treatment that restores skin's radiance, reduces wrinkles and blurs other signs of aging.

In 1992, Rénergie cream joined the Lancôme skincare family. Rénergie has the particularity of offering triple performance products, which lift, firm and tone the skin, such as Rénergie Multi-Lift cream for example.

Then more recent ranges appear like Généfique, Visionnaire, Absolue l'Extrait.

Lancôme's strengths: innovative techniques, quality products, to create unique treatments.