Coffret Paradigme - Eau de Parfum boisée ambrée Rechargeable

The limited-edition Prada Paradigme gift set includes:

- Eau de Parfum (50ml spray)

- Travel Spray (10ml)

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The limited-edition Prada Paradigme gift set includes:

- Eau de Parfum (50ml spray)

- Travel Spray (10ml)

What if there was another way?

Paradigm, the new men's signature fragrance by Prada.
A fragrance that transcends traditional preconceptions by asking the question: what if there was another way?

 

A question as an invitation to experiment and open up new perspectives. Confidence is redefined as curiosity, strength as subtlety, and success as the freedom to create your own paradigm.

ANOTHER WAY TO NAME A FRAGRANCE
Paradigm [pa-ra-digme] noun. masculine.
A new perspective. A new way of thinking, doing, being. An elevated anagram of Prada creating a direct link with our iconic feminine fragrance: Paradoxe.

ANOTHER WAY TO COMPOSE A FRAGRANCE
Paradigm Eau de Parfum rethinks the traditional way of creating a scent.

Our master perfumers Marie Salamagne, Bruno Jovanovic, and Nicolas Bonneville decided to open a new olfactory paradigm by reversing the traditional structure of fragrance composition, starting from the base to the top, like an inverted pyramid, a symbolic echo of the iconic Prada triangle logo.
The result is an avant-garde yet very sophisticated woody amber signature, oscillating between enveloping warmth and exhilarating freshness.
It opens with the warm sensuality of amber woods composed of Peru balsam, benzoin resin, and vigorous Guaiac wood. At its heart, an emblematic green Bourbon Geranium, this time reinvented with rosy floral facets unfolding on a heart of Calabrian Bergamot and airy musks enhancing the composition.

"The obsession with this composition was boldness, the boldness to challenge classicism, to propose a new model, more sensual and magnetic" Marie Salamagne, Master Perfumer.

ANOTHER WAY TO DESIGN A BOTTLE
The Paradigm bottle immediately arouses curiosity.
An architectural silhouette of radical elegance, softened by rounded edges, and an avant-garde statement thanks to the inclined and tactile Prada triangle, the House's emblematic signature.

A bottle lacquered with an intense and seductive gradient from black to green, the House's iconic color.
The case features the brand's signature Saffiano leather pattern and is signed with a silver Prada logo.

"In designing the Paradigm bottle, we were inspired by the Prada fragrance archives, then sought ways to reimagine the design through a contemporary lens. The green color is unexpected; the beveled edge of the inverted triangle appears as a surprising detail. In this way, it is characteristically Prada, being both undeniably sophisticated, but with a touch of eccentricity." Coralie Salem, Creative Director, Prada Beauty.

Olfactory family: Woody amber

Olfactory notes:

Top notes: Heart of Calabrian Bergamot

Heart notes: Bourbon Geranium

Base notes: Amber Woods