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Giorgio Armani’s I WILL Eau de Parfum shakes up the world of men’s fragrance.
This woody-amber scent reimagines Madagascar vanilla, revealing its raw, leathery, and textured strength.
THE STORY
I WILL embodies the mantra of a determined, bold generation: success is not a matter of chance, but a testament to willpower. I WILL invites you to take the lead role in your own life. To embody this vision, Jonathan Bailey—a prominent figure on the Hollywood scene—takes the lead in the I WILL cinematic campaign.
THE FRAGRANCE
I WILL’s evolving signature accompanies a man from morning to night, leaving a memorable trail in its wake. Sparkling Calabrian bergamot and aromatic lavender, enhanced by a violet leaf accord, open the fragrance with brightness and radiance. At the heart, warm and addictive Madagascar vanilla absolute meets the raw power of woody leather, revealing a captivating and inimitable masculinity.
THE BOTTLE
Set in a cinematic universe defined by Hollywood aesthetics, I WILL asserts its visual power through an architectural bottle featuring deep black lines and warm gold accents. A refillable bottle, designed to leave a lasting trail.
Olfactory family: Woody Amber
Olfactory pyramid:
Top notes: Bergamot, cardamom
Heart notes: Lavender, violet flower
Base notes: Madagascar vanilla, woody leather accord
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