Escape to a fantasy world where joy reigns with Gucci Flora.

A floral signature for all free-spirited women brimming with positive energy.

The perfume is designed around the Gardenia flower, admired since the dawn of time for its splendor, it would also have been used in elixirs and magic potions. Inspired by this legend and the idea of its mystical power, the magnificent note of white Gardenia is associated with an absolute solar of jasmine grandiflorum.

This delicious potion of joy opens with a sparkling pear blossom accord and develops into a delicate trail of brown sugar. It is contained in a new stretched bottle in lacquered pink glass and topped with a shiny gold cap, which make it a precious object.

The Flora motif, characteristic of the House, is reimagined in a design inspired by the vision of Alessandro Michele. An essential element of the Gucci identity, the motif is a painting of colorful flowers by artist Vittorio Accornero, created for Gucci in 1966. Directed and filmed by artist Petra Collins, starring the artist, actress , trailblazer and philanthropist Miley Cyrus, the #FloraFantasy campaign is a journey into a candy pink world, inspired by Japanese anime and filled with pop culture references, where abundance is in order. “In the Flora Gorgeous Gardenia campaign, the challenge was to signify an unexpectedly flowery universe. It's Miley Cyrus who plays the sources of inspiration, an artist with a rock'n'roll and eclectic spirit...

"After all , why wouldn't the rock'n'roll attitude be compatible with the floral universe of Flora?"    

Alessandro Michele. 

Olfactory family: Floral 

Olfactory Pyramid:

Top Notes: Pear Blossom

Heart Notes: Jasmine , White Gardenia

Base Notes: Patchouli, Brown Sugar