What if there was another way?

Paradigm, Prada's new signature men's fragrance.
A fragrance that transcends traditional preconceptions by asking the question: what if there was another way?

A question like an invitation to experiment and open new perspectives. Confidence is redefined as curiosity, strength as finesse, and success as the freedom to create one's own paradigm.

ANOTHER WAY TO NAME A FRAGRANCE
Paradigm [pa-ra-digm] noun. masculine.
A new perspective. A new way of thinking, doing, being. An augmented anagram of Prada, creating a direct link with our iconic women's fragrance: Paradoxe.

ANOTHER WAY TO CREATE A PERFUME
Paradigme Eau de Parfum rethinks the traditional way of creating an olfaction.

Our master perfumers Marie Salamagne, Bruno Jovanovic, and Nicolas Bonneville decided to open a new olfactory paradigm by reversing the traditional structure of a perfume composition, starting from the base upwards, like an inverted pyramid, a symbolic echo of the iconic Prada triangle logo.
The result is an avant-garde yet highly sophisticated woody amber signature, oscillating between enveloping warmth and exhilarating freshness.
The opening is characterized by the warm sensuality of amber woods composed of Peruvian balsam, benzoin resin, and vigorous guaiac wood. At the heart, an iconic green Bourbon Geranium, this time reinvented with rosy floral facets unfolding over a heart of vibrant Calabrian Bergamot and airy musks that enhance the composition.

"The obsession with this composition was audacity, the audacity to challenge classicism, to propose a new model, more sensual and magnetic" Marie Salamagne, Master Perfumer.

ANOTHER WAY TO DESIGN A BOTTLE
The Paradigme bottle immediately arouses curiosity.
A radically elegant architectural silhouette, softened by rounded edges, and an avant-garde statement thanks to the sloping and tactile Prada triangle, the House's iconic signature.

A lacquered bottle with an intense and seductive gradation from black to green, the House's iconic color.
The case features the brand's signature Saffiano leather pattern and is signed with a Prada logo. silver.

"In designing the Paradigm bottle, we drew inspiration from the Prada fragrance archives, then looked for ways to reimagine the design through a contemporary lens. The green color is unexpected; the beveled edge of the inverted triangle appears as a surprising detail. In this way, it is characteristically Prada, being both undeniably sophisticated, yet with a touch of eccentricity." Coralie Salem, Creative Director, Prada Beauty.

Olfactory Family: Woody Amber

Olfactory Notes:

Top Notes: Calabrian Bergamot Heart

Middle Notes: Bourbon Geranium

Base Notes: Amber Woods

ALCOHOL • PARFUM / FRAGRANCE • AQUA / WATER / EAU • LIMONENE • LINALOOL • BENZYL SALICYLATE • BENZYL ALCOHOL • METHYL ANTHRANILATE • ETHYLHEXYL SALICYLATE • BUTYL METHOXYDIBENZOYLMETHANE • COUMARIN • HYDROXYCITRONELLAL • CITRONELLOL • GERANIOL • CITRAL • TRIS(TETRAMETHYLHYDROXYPIPERIDINOL) CITRATE • FARNESOL • BENZYL BENZOATE • CI 17200 / RED 33 (F.I.L. N292437/1).