Capturing the contemporary spirit, diversity and authenticity of Gucci women, Bloom is Creative Director Alessandro Michele's first fragrance for the Gucci house.

This fragrance was designed to celebrate the authenticity, vitality and diversity of women, thriving in a natural, expressive and individual way. p>

Conceived like a walk in the heart of a lush garden, Bloom is a fragrance that blossoms as its name suggests.

Natural notes of tuberose and jasmine leave an intense and unexpected floral trail on the skin. The Rangoon Creeper, a flower discovered in southern India that diffuses a powdery floral fragrance, turns from white to pink then to red when it blooms.

The campaign describes the fragrance's ability to transport its wearer to the verdant garden that inspired it. She is played by actress Dakota Johnson, model and actress Hari Nef and artist Petra Collins.

The perfume is housed in a lacquered bottle, reminiscent of porcelain, in shades of vintage powder pink and adorned with a Gucci Bloom label.

Olfactory family: White Floral

Olfactory Notes:

Top Notes: Rangoon Creeper (Quisqualis indica)

Heart Notes: Tuberose

Base Notes: Jasmine Button