Guy Laroche 

It was in 1957 that Guy Laroche opened his Maison de Couture, avenue Franklin Roosevelt, Paris 8. He brilliantly presented 60 models there, which transformed the unknown into a Grand Couturier and offered a new image of women. It was the Allure Laroche and the beginning of a huge success that made him expand his Couture House in 1961 and settle in a private mansion, avenue Montaigne. Symbol of this classicism and this French elegance, Guy Laroche perfumes lead you into a universe of timeless seduction. Two great classics: Drakkar Noir, all the strength and power concentrated in this fragrance for a man sure of his seduction. Fiji, the woman is an island, Fiji is her perfume. The distant escape and the search for the dream.