The Martin Margiela house was created in the 1980s by Martin Margiela, a young Belgian fashion designer, born in 1957 in Louvain. He studied at the Royal Academy of Fine Arts in Antwerp, then worked with Jean Paul Gaultier in 1984.

It was in 1988 that he decided to create his own couture brand in Paris. Mysterious by nature, he avoids the media, keeping total anonymity. It values ​​community rather than individualism, which is what one feels when visiting its stores, painted white, and its employees dressed in white, unbranded smocks. And if you look closely at her fashion shows, the faces of the models are masked. He creates a numerical code system assigned to his clothing collection, in order to classify each style by category (Men, women, shoes, etc…).

After gaining popularity on his runways, he released his very first perfume, bearing the mysterious name "untilted". This so-called “no name” perfume has become a reference: its bottle with its simple design has made an impression with its originality. This unisex fragrance is composed of a top note based on essence of galbanum, a green boxwood accord, then a heart of jasmine, as well as a base note comprising musk, cedarwood and incense.

Very quickly, other perfumes for men, women and unisex arrived, with one particularity: each perfume is representative of a moment, an emotion, a feeling in relation to a place, a way of being, giving a poetic side to the martin margiela house, like Beach Walk, Jazz Club, Babershop, Lazy Sunday, Tea Escape, Funfair Evening , or the new Sailing Day and Music Festival.