THE FRAGRANCE OF THE FUTURE

Discover the new Idôle Now floral Eau de Parfum, inspired by nature and revealed by science. Resolutely anchored in its time while being undeniably revolutionary, it celebrates the new vision of success and the powerful momentum of the women who are inventing the world of tomorrow. You too, join the Idols.

A NEW CONCENTRATE OF NATURE AND SCIENCE

Idôle Now, the first perfume based on green science, aims to be a pioneer in the design of more sustainable and resource-friendly perfumes. At the heart of this fragrance: the upcycled Rose, whose distillation water, usually wasted, is used in the very design of the perfume. The Malaysian Orchid, whose scent is captured in nature using “Head Space” technology, brings out its most subtle facets in the composition while being preserved. Madagascar Vanilla is enriched thanks to biotechnology with a synthetic molecule from brown rice: vanillin.? These ingredients from sustainable and supportive sectors make up the formula of this resolutely daring, committed and vegan Eau de Parfum.?

A LIGHT FAKE THAT UNLEASHES THE POWER OF A NEW FLORALITY?

The new Idôle Now floral Eau de Parfum embraces the horizon with its enveloping, luminous and addictive trail.? Rose, the iconic ingredient of Idôle, is here sublimated with rose water resulting from the distillation of the latter to create a radiant freshness, in a luminous and sparkling accord.? A unique floral bouquet with multiple facets mixed with Orchid notes which release their most subtle, floral, spicy and amber facets, and Jasmine, which gives all its opulence and sophistication to the fragrance. ?We find the olfactory signature of Idôle through the sensual embrace of Vanilla from Madagascar and Patchouli from Indonesia. 
This indulgent and addictive accord is enriched with vanillin extract to create a bolder, richer and creamier trail. ?Designed by women, for women, Idôle Now opens a new chapter of audacity.? ? 

THE EMBLEMATIC BOTTLE OF BOLDNESS & INNOVATION?

The Idôle bottle is much more than a perfume bottle. A true feat of technology and eco-design, it is also the thinnest bottle in the world. It is decorated here with a lacquering with orange highlights to recall the sunset. The iconic bottle is intended to be constantly evolving: it now includes 15% recycled glass and its metal brackets have been removed to improve its environmental profile and its recyclability. ?A rallying sign to brandish like a totem… and to share without further delay.?

Olfactory family: Floral chypre

Olfactory pyramid:

Top notes: Upcycled Rose 

Heart notes: Malaysian Orchid Accord
Base notes: Madagascar vanilla

ALCOHOL • PARFUM / FRAGRANCE • AQUA / WATER / EAU • ETHYLHEXYL SALICYLATE • BUTYL METHOXYDIBENZOYLMETHANE • LINALOOL • BENZYL SALICYLATE • HYDROXYCITRONELLAL • BENZYL ALCOHOL • CITRONELLOL • HEXYL CINNAMAL • LIMONENE • GERANIOL • TRIS(TETRAMETHYLHYDROXYPIPERIDINOL) CITRATE • COUMARIN • METHYL ANTHRANILATE • FARNESOL • CITRAL • EUGENOL • METHYL 2-OCTYNOATE • BENZYL BENZOATE • CI 14700 / RED 4 • CI 60730 / EXT. VIOLET 2 • CI 19140 / YELLOW 5 (F.I.L. N70026190/1).