Faberge 

“Raw, the essence of man”

In the 1960s, the prestigious Maison Fabergé, goldsmith of the Tsars of Russia, decided to launch a real masculine perfume in the selective circuit, at a time when perfumery was still largely aimed at women, taking up an accord inspired by Canoé by Dana, a powdery fern that was initially launched for women, then eventually also worn by men…
But the speech leaves no doubt: Brut asserts absolute masculinity, calling on men to assume their virility, and gain confidence in their power of seduction.