Rouge Dior is the Dior lipstick with couture colours. A true floral treatment, it is enriched with extracts of red peony and pomegranate flower of natural origin. Rouge Dior dresses the lips with 75 intense colours in satin, matte, metallic or velvet finishes. A long-lasting lipstick, it provides 16 hours of comfort* for your lips.

Now more modern and luxurious than ever, the new Rouge Dior lipstick is adorned with a new signature belt, decorated with the initials CD, echoing the belted waistlines of the House's fashion shows. Now refillable, Rouge Dior lipstick is in line with Dior's eco-design approach.

- The protective action of red peony extract helps preserve the natural moisture of the lips to reveal their radiance and enhance the luminosity of the shades that cover them.
- Pomegranate flower extract is deeply active and helps to improve the overall quality of the lips. Fine lines and wrinkles are smoothed out and colour is more intense than ever.
- Shea butter complements the protective effect of the flower extracts and provides intense nutrition. The lipstick is evenly applied to the smoothed lips.

A palette of 75 new shades including 4 iconic ones:
- 999 Velvet: a timeless and voluptuous carmine red, it takes its triple 9 from the first two lipsticks launched by Christian Dior, 9 and 99. It is now available in the 4 Rouge Dior finishes.
-100 Nude Look: a reinvention of the 1947 New Look grey, a colour imagined by Christian Dior as the perfect combination of grey and beige. The perfect contemporary nude**.
- 080 Red Smile: the intensely luminous flaming red, a reinterpretation of one of the first reds imagined by Dior in 1950.
- 525 Chérie: a rosewood, whose name evokes Christian Dior's love for women and his muses.

*Self-scoring on 60 subjects.
**Beige.