The gaze represents 80%* of perceived age.
To preserve its beauty and power , Dior science has sought to understand it: an exclusive study conducted in 4 countries** has made it possible to decipher the evolution of the eye contour with age and according to body type.
Dior research has thus identified the 9 signs of aging*** that impact the power of the gaze, and brought them together in a unique Dior index: the Eye Power Index.
Super Potent Eye Serum is the 1st**** global anti-fatigue and anti-aging eye serum that helps redefine the entire eye area up to the brow bone for a smoother, firmer and brighter eye contour.
In 4 weeks, eyes look 4 years younger** ***.
* Eye tracking study (eye tracking), 12 male and female observers.
** China, France, Korea and Japan.
*** Homogeneity and luminosity of the eye contour, appearance of wrinkles, fine lines, dark circles and puffiness, congested appearance of the eye area, sagging eyelids and skin tone around the eye area.
**** At Dior .
***** Clinical evaluation by dermatologist on 93 women (4 weeks) and modeling of perceived age.
Benefits:
- From 1st massage, the eye area is instantly smoothed, visibly brighter. The eye contour is fresher, durably hydrated.
- From the 1st week of application of Super Potent Eye Serum, fine lines, bags under the eyes and dark circles appear visibly reduced.
- After one month of using Super Potent Eye Contour Serum, the eye contour is visibly firmer toned.
