Prada Paradoxe Virtual Flower, the new feminine Eau de Parfum from Prada, pushes the limits of sensoriality and challenges our perception of reality, with its fresh and floral signature, augmented by artificial intelligence, which rethinks one of the most important codes most symbolic of femininity and perfume: florality.

The avant-garde musky floral signature of Paradoxe Virtual Flower reveals the fresh and zesty notes of Italian Bergamot Green, the floral and luminous heart of the Jasmine AI & Neroli accord, and the comforting second-skin sensation of Musk and from Ambrette.

AUGMENTED CREATIVITY WITH ARTIFICIAL INTELLIGENCE

Our master perfumers Nadège Le Garlantezec, Shyamala Maisondieu and Antoine Maisondieu chose one of the most sophisticated flowers in perfumery: Jasmine, and wanted to express it like never before. For this, they harnessed the power of artificial intelligence and created a unique Prada accord, which captures the scent of the flower in nature.

AN ICONIC & MORE RESPONSIBLE BOTTLE

Inspired by Prada's iconic triangle logo, the minimal and delicate Paradoxe Virtual Flower bottle is disruptively designed to rest on its side. The packaging, cases and bottles are recyclable. The bottles are designed to limit their weight and the use of glass. The paper packaging is FSC MIX certified. All formats are refillable. A 50ml bottle of Paradox Virtual Flower and a 100ml refill reduce the use of approximately 38% of materials, compared to three 50ml bottles, i.e. -29% glass, -67% metal, -44 % plastic and -41% cardboard. 

Olfactory family: Floral Musky

Olfactory pyramid:

Top notes: Italian bergamot 

Heart notes: AI Jasmine Accord 

Base notes: SérénolideTM & Ambrette

ALCOHOL • PARFUM / FRAGRANCE • AQUA / WATER / EAU • BENZYL SALICYLATE • LINALOOL • LIMONENE • BENZYL ALCOHOL • HYDROXYCITRONELLAL • METHYL ANTHRANILATE • HEXYL CINNAMAL • ETHYLHEXYL SALICYLATE • BUTYL METHOXYDIBENZOYLMETHANE • CITRONELLOL • GERANIOL • PENTAERYTHRITYL TETRA-DI-T-BUTYL HYDROXYHYDROCINNAMATE • CITRAL • TRIS(TETRAMETHYLHYDROXYPIPERIDINOL) CITRATE • FARNESOL • ALPHA-ISOMETHYL IONONE • CI 17200 / RED 33 • CI 60730 / EXT. VIOLET 2 (F.I.L. N70039515/1).